Emploi & Formation

Brand Manager Korea –FSP Group Savencia

Brand Manager Korea –FSP Group Savencia

Valrhona SAS

We are a French chocolate manufacturer that has been making exceptional chocolate for chefs and gourmets since 1922

Located in Tain l’Hermitage, in the heart of the Rhône valley in France, We have been in Tain l’Hermitage ever since Alberic Guironnet first founded La Chocolaterie du Vivarais in 1922

Guironnet’s original chocolate factory is still in use. This is where we make pralinés, bonbons and our white chocolate

We now also have a second, larger factory on the edge of Tain l’Hermitage. This is where we make our dark and milk chocolate couvertures.

 

What drives us?

Provide the best chocolate to the best chefs in the best way possible

Improving the world of gastronomy by inspiring Chefs to excellence

Sustainable business: treating people and the environment responsibly

The relationships with people all along our value chain

 

What defines us?

Innovation, expertise, flavor, responsible business

Expertise along the cocoa value chain. We are planters, sourcers, producers and creators

Artisanal savoir-faire with industrial capabilities

 

About FSP - Food Service Premium

Food Service Premium is the mother organization under which Valrhona has regrouped itself along with its recent acquisitions.

The organization aims to provide the “essential premium pastry ingredients to Food Service Professionals (pastry chefs, bakers, restaurants, hotels and caterers) throughout the world”, but also to consolidate our market share across categories and markets.

The FSP Brands are Valrhona, Republica Del Cacao, Sosa, Valrhona Chocolatree, Norohy, Adamance.

Weiss, another chocolate brand from FSP is excluded from this position.

 


THE POSITION

Brand Manager’s role is to define, design, and execute marketing strategy for Korea that are aligned and in cooperation with Valrhona Asia and distributors to accelerate growth and increase awareness of FSP brands.

His/her main missions will be:

1/ Marketing:

  • Serve as an ambassador of the brands that will be managed in the country (Valrhona, Republica del Cacao, SOSA, Norohy, Adamance, Chocolatree).
  • Build an online/offline marketing infrastructure that are aligned with Valrhona/FSP marketing strategy and effectively communicate to the appropriate audience. Follow up and evaluate the performance of activities.
  • Identify and engage our online/offline Key Opinions Leaders.
  • Localize promotional tools (e.g. social media postings, catalogues, etc.) that are related to all brands and reproduce to country-specific materials when necessary.
  • Manage social media outlets involving, digital marketing, online advertising, data analysis, budget management, periodic communication/content creation (news, key industry information).
  • Design / define and implement the right marketing plans / activities in Korea (salons, advertising, social media / networks, customer loyalty programs i.e. Cercle V, etc.)
  • Coordinate with the Valrhona Asia
  • People manage of Digital Marketing Specialist
  • Take lead on marketing projects such as brand collaborations/promotions.
  • Relationship management and collaboration with Cercle V partners/clients.

2/ Events:

  • Event planning, coordination, and management for new product launches, public chefs' demonstrations, and other media related functions. Follow up and evaluate the performance of activities.
  • Design, define and build an efficient planning for all pastry activities according to the needs of the market (New Product launches, public chefs demonstrations, stages in Ecole Valrhona around the world, Buffets à la technique, ATR, etc).  The objective is to increase loyalty of our customers, recruit new users, upskill our partners (chefs), and develop our business in the long term.
  • Prepare materials and tools related to each event (i.e. recipe books, surveys, goodie bags etc.)
  • Collaborate and work closely with distributors/chefs during planning stage until execution of events.

3/ Internal Reporting:

Report / manage / communicate marketing budget status to the different stakeholders on a monthly base (marketing, finance, area manager)

Report / communicate monthly activities (customer visits, pastry activities commercial follow up)

               


What you will need:

Client Oriented Mindset

  • Work directly with clients – in meetings and in daily correspondence. Anticipates needs and provide solutions proactively in collaboration with the distributors.
  • Ensure highest standard of all deliverables to clients in coordination with your management and the local distributor.
  • Provide direction and leadership to the distributor team in the implementation of projects with clients.
  • Passionate about gourmet food and the F&B universe, able to relate to customers’ environment.

Metrics and Analytics curiosity

  • Track metrics for recording the success and quality of the sales in your territory. Use these metrics to guide your work and uncover hidden areas of opportunity.
  • Analyze the business and conducting depth analysis; routinely debrief on current business and future opportunities. Provide recommendations and action plan based on data.
  • Utilize analytics tools to track all pertinent account information and sales progress to drive growth.

Attitude

  • Able to strike a balance in a Korean business environment, working along both local and international colleagues, partners & clients.
  • Not afraid to voice your own opinions.
  • Relation builder (good social skills), net-worker, able to bring people to cooperate.
  • Diplomat: able to achieve compromise, while protecting and fostering the interest of our company.
  • Open to change – continuously learning and improving your own skill set.
  • Take ownership of outcomes and responsible for your areas results.
  • Flexibility to adapt to constantly changing environment.
  • Good presentation skill.

Values

  • Sharing
  • Respect
  • Team Spirit
  • Creativity
  • Self- Expression

Ideal Qualification

  • Fluent in Korean and English, both spoken and written – Mandatory
  • French speaking / understanding is a plus
  • Experienced with living and/or working in Korea and familiar with its cultural environment
  • Bachelor’s or Master’s Degree or equivalent experience in Business-related field
  • Minimum 3-5 years’ relevant experience in the field of business development
  • Project experience
  • Familiar with local and international online marketing platforms
  • Willing to travel 30% to 40% of his/her time.

Package

  • To be discussed

 

Contat

seonguk.park(@)valrhona-selection.com

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