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Weekly Focus | Business : Hyundai Motor Ranks 29th in Interbrand’s Best Global Brands 2026
Hyundai Motor has risen to 29th place in Interbrand’s Best Global Brands 2026 ranking, up two positions from 2025, with its brand value reaching $25 billion. The Korean automaker also ranked fourth among automotive brands, marking 17 consecutive years of brand value growth.
According to Interbrand, this progression reflects Hyundai’s investments in electrification, robotics, and emerging mobility technologies, including physical artificial intelligence (AI) and software-defined vehicles (SDVs).
In 2025, Hyundai recorded approximately 962,000 electrified vehicle sales worldwide, a 27% increase year-on-year. The group is also expanding its activities in robotics and software development, notably through its Atlas humanoid robot and Pleos software platform.
Beyond technological developments, Hyundai received a Grand Prix at the Cannes Lions International Festival of Creativity in France in June 2026 for its “Coqui Alarmed” campaign.
The ranking reflects broader developments in the automotive industry, where electrification, software, and robotics are becoming increasingly important factors in brand valuation.
Sources : The Korea Times, 28 octobre 2026 ; ChosunBiz, 28 octobre 2026.
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