COVID-19  •  회원사

[Webinar] Is the Korean everyday life quarantine shaping the new global trends?

[Webinar] Is the Korean everyday life quarantine shaping the new global trends? - Luxury Business Institute LBI Korea, Linkfluence

On June 18th, 2020, 12:00 PM (KST), LBI and Linkfluence gather for a 40 min webinar on the Korean model!

Whilst consumers in the West continue to adjust to their new normal and the way of life enforced by the pandemic, Koreans have been able to prepare for what's to come. Their resilience, creativity and ability to adapt fast mean that the country is the origin of a number of new consumer trends which are likely to cross borders and impact other markets.

  • Date: June 18th, 2020, 12:00 PM (KST)

Register here



Jérôme Chalansonnet is Linkfluence Client Director for the APAC region. He settled in Seoul in 2013. Jérôme supports global brands based in APAC and empowers them to turn structured social data into actionable consumer insights, combining AI-powered social listening with human expertise.

In 2015, he completed the EU ETP Korea programme at SOAS university in London and Yonsei university in Seoul, which allowed him to further develop his understanding of the specifics of Korea’s business culture and the local marketing culture.

With a deep understanding of the Korean culture, and Korean consumers, Jérôme has served global clients with intelligence market research, market insights and consumer behavior analysis about Korea for years.

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