Actus des entreprises • Membres
Asiance Launched its 2026 Luxury Consumer Research Report
Asiance launched its 2026 Luxury Consumer Research Report, a strategic tool designed to support luxury brands navigating the Korean market, at a time when consumers’ expectations toward both product offerings and client service continue to rise. Built on robust marketing research, the report outlines how luxury brands should approach and engage with Korean consumers in 2026.
To ensure reliable and relevant insights, Asiance’s team conducted a survey among 800 Korean luxury consumers who purchased luxury goods in 2025. The survey results were analyzed to identify the latest consumption behaviors and emerging patterns shaping the Korean luxury market. The 2026 edition of the report is further enriched with new data on brand experience and digital trends.
Overall, the LCR Report 2026 explores the evolving preferences of Korean luxury consumers and delivers actionable insights that brands can leverage to stay ahead in 2026.
More information: info(@)asiance.com
