Bilans d’évènement • Comités
FKCCI Luxury Committee: AI in Luxury Explores the Next Frontier of Innovation
On March 24, 2026, the French-Korean Chamber of Commerce and Industry (FKCCI), in partnership with the Luxury Business Group (LBG), hosted the first Luxury Committee session of the year at the FKCCI premises in Seoul.
This session marked the first Luxury Committee of 2026, opening a year of upcoming discussions and initiatives, in a special context as the FKCCI celebrates its 40th anniversary.
Gathering members and industry professionals, this exclusive session focused on the growing role of artificial intelligence in the luxury sector, and its impact on marketing strategies, creative production, and brand positioning.
As Korea continues to stand at the forefront of the global luxury market, discussions highlighted how AI is progressively reshaping the industry while raising key questions around brand identity, craftsmanship, and the preservation of excellence. The session provided a platform for participants to reflect on how innovation can be integrated without compromising the core values that define luxury.
A special highlight of the session was the intervention of Allon Kim, Head of Engineering at PromptFactory, who delivered an insightful presentation titled “AI in Luxury: What Comes Next.” Through both strategic analysis and live demonstrations, he illustrated how AI-driven tools are transforming content creation, customer engagement, and operational efficiency within luxury brands.
The session also encouraged high-level exchanges among participants, fostering open discussions on the opportunities and challenges brought by emerging technologies in a highly demanding and fast-evolving sector.
The FKCCI warmly thanks the Luxury Business Group (LBG) for its valued partnership, as well as all participants for their active engagement and contributions to this dynamic discussion.
