Consumer Trend Forecasts 2026

Join “Consumer Trend Forecasts 2026” with Dr. Alex YouHyun SUH, Co-author of the Trend Korea Series

Explore the forces reshaping consumer behavior in a year defined by AI acceleration and shifting social dynamics.

Dr. Alex YouHyun SUH, senior research fellow at Seoul National University's Center for Consumer Trend Analysis, will share key insights from Trend Korea 2026, revealing how consumers are adapting to a world where technology and humanity must work hand-in-hand.

In Trend Korea 2026, “Horse Power” symbolizes the agility and forward momentum required to navigate these rapid societal and technological shifts.

This year's outlook highlights the rise of Human-in-the-Loop decision-making, the emergence of Zero-Click expectations, and the growing demand for self-directed readiness, reflecting a generation seeking autonomy and control amid rapid change.

It also examines how organizations evolve into AX-driven structures, and how everyday life becomes increasingly pixelated, fragmented, and personalized.

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As economic uncertainty persists, consumers sharpen their price decoding abilities while expanding their health intelligence in pursuit of well-being. Social structures continue to diversify, accelerated by the growth of 1.5-person households, and many individuals return to fundamental values as they navigate a fast, complex, and often contradictory world.

In this keynote, participants will gain a forward-looking perspective on the trends that will define 2026 equipping businesses and leaders with actionable insights to adapt, innovate, and thrive in an era where contradictions collide and new opportunities emerge.

ABOUT THE SPEAKER

Dr. Alex YouHyun SUH, Co-author of Trend Korea 2026 & K-Beauty Trend

Senior Research Fellow, Center for Consumer Trend Analysis, Seoul National University, Specialist in AI-era consumer innovation, generational consumption, and global K-beauty trends Dr. SUH has led major trend strategy projects with Samsung Electronics, Amorepacific, Everland, Beanpole Sports and other leading companies, and previously worked in CX strategy at LG Electronics. She teaches “Consumer Market Environment Analysis” at Seoul National University and appears as a trend panelist on KBS Radio.

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AGENDA 

08:00 - 08:30 | Registration, Networking & Breakfast

08:30 - 08:35 | Welcoming Speech
- Mr. David-Pierre JALICON, FKCCI Chairman

08:35 - 09:40 | Presentation - Consumer Trend Korea 2026
-  Dr. Alex YouHyun SUH, Co-author of Trend Korea Series

09:40 - 10:00 | Q&A

10:00 | Networking & Closing

* Schedule might be subject to change.

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USEFUL INFORMATION

DATE | Wednesday, January 28th, 2026
TIME | 08:00 – 10:00 (KST)
VENUE | FKCCI Premises
LANGUAGE | English
PRICE (VAT included) | Member: 55000 KRW
                                           Non-Member: 75000 KRW
PARTICIPANTS| +/- 30 professionals
PARKING | Nobel Building (KRW 8,000 per hour)                    
                    Posco Building (KRW 4,000 per hour)

* Seats are limited, registration will be on a first come-first serve basis.
*Please note that parking tickets are not provided. As parking at the Nobel Building is limited, we recommend using public transportation or the Posco Building parking whenever possible.

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CONTACT

FKCCI Event Team
Tel: 02-553-2883
Email: event(@)fkcci.com

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