HRD Training Thursday: Beyond Transactions: Building Success: Through Relationship Selling

The French-Korean Chamber of Commerce and Industry (FKCCI), together with the Korean-German Chamber of Commerce and Industry (KGCCI) and the Australian Chamber of Commerce in Korea (AustCham), is pleased to invite members to the latest HRD Training Thursday session.

Designed for sales professionals working in today's competitive B2B environment, this interactive training explores how to move beyond transactional selling and build long-term business success through relationship-based sales strategies. Participants will gain practical tools to strengthen client relationships, create greater value for customers, and develop sustainable business partnerships.

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WHO SHOULD ATTEND?

This training is recommended for:

• Sales Managers
• Sales Representatives
• Business Development Professionals
• Key Account Managers
• Client Relationship Managers
• Customer-facing professionals seeking to strengthen their sales capabilities

LEARNING OBJECTIVES

Participants will learn how to:

• Shift from a "seller vs. customer" mindset to a collaborative partnership approach
• Build stronger client relationships through effective communication
• Handle objections, complaints, and price negotiations with confidence
• Deliver commercial insights that create value beyond products and services
• Apply co-creation techniques to develop long-term customer partnerships
• Develop practical action plans that can be implemented immediately in daily sales activities

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AGENDA

13:30 – 14:20 | Module 1 – From "Me and the Customer" to "We"
Rethinking sales through a relationship-centered mindset.

14:20 – 14:25 | Break

14:25 – 15:20 | Module 2 – Removing Barriers to Relationships
Communication techniques for building trust and avoiding conflict.

15:20 – 15:35 | Networking Break

15:35 – 16:30 | Module 3 – Co-Creation
Designing solutions together with customers to create shared value.

16:30 – 16:35 | Break

16:35 – 17:30 | Module 4 – Sustainable Relationship Management
Maintaining lasting customer connections beyond the initial sale.

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USEFUL INFORMATION

Date | Thursday, September 3, 2026
Time | 1:30 PM – 5:30 PM (KST)
Venue |KGCCI Berlin Room, 1F 41-7, Jahamun-ro 24-gil, Jongno-gu, Seoul
Language | Korean
Price (Fees are exclusive of VAT.) | FKCCI, KGCCI and AustCham Members: KRW 250,000 / Non-Members: KRW 350,000

CONTACT

For inquiries regarding registration or membership eligibility:

KGCCI HR Team
E-mail: hr(@)kgcci.com
Tel: +82-2-3780-4601

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