Comité
Luxury Committee
AI in Luxury: What Comes Next

The French-Korean Chamber of Commerce and Industry (FKCCI) is pleased to gather members of its Luxury Committee for a dedicated session on Tuesday, March 24, 2026, at 4:30 PM.
As Korea continues to play a pivotal role in the global luxury ecosystem, brands are navigating a profound transformation driven by technological acceleration, evolving consumer expectations, and the increasing need to safeguard brand equity in a digital environment.
This session will focus on the strategic integration of Artificial Intelligence in luxury marketing and creative production. While AI was once perceived as experimental and misaligned with luxury standards, recent advancements have turned it into a structured production capability, enabling greater creative control, improved visual quality, and direct usability by creative teams.
WHAT YOU WILL GAIN
- A strategic understanding of AI’s role in luxury marketing
- Insights into quality, controllability, and brand alignment in AI production
- High-level exchanges with industry leaders and decision-makers
- Strengthened networking within the FKCCI luxury community
- Participation in an exclusive, members-only session featuring in-depth discussions
SPEAKER

Mr. Allon KIM
Head of Engineering, PromptFactory
Allon Kim leads the development of AI-driven creative production systems for global brands at PromptFactory. Prior to this role, he held engineering leadership positions at Amazon and Disney, contributing to large-scale technology initiatives and business strategy development. Operating at the intersection of engineering, strategy, and creative production, he supports premium and luxury brands in integrating AI into their marketing ecosystems while safeguarding long-term brand value.
AGENDA
16:30 – 17:00 | Welcome Coffee & Networking
17:00 – 17:05 | Opening Remarks
- Daniel Mayran, Luxury Business Group
17:05 – 17:45 | Presentation & Live Demonstration -“AI in Luxury: What Comes Next”
- Mr. Allon Kim, PromptFactory
17:45 – 18:00 | Q&A Session
18:00 – 18:30 | Networking & Closing
*Schedule might be subject to change
PRACTICAL INFORMATION
Date | Tuesday, March 24, 2026
Time | 4:30 PM – 6:30 PM
Venue | FKCCI Premises, 5F Nobel Building, Seoul
Language | English
Attendance | Reserved for FKCCI members only
PARKING | Nobel Building (KRW 8,000 per hour)
Posco Building (KRW 4,000 per hour)
*Please note that parking tickets are not provided. As parking at the Nobel Building is limited, we recommend using public transportation or the Posco Building parking whenever possible.
CONTACT
Seung Hun LEE
Event Director
seung.lee(@)fkcci.com
Modalités d'accès

Luxury Committee
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