Comité

Luxury Committee

Le 10 novembre 2025 de 16h30 à 18h20 (UTC+9)

Studio I (B2), Andaz Seoul Gangnam, 854 nhyeon-ro, Gangnam District, 06194, Seoul, Corée du Sud

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Exploring innovation, heritage and excellence in the luxury industry

FKCCI is delighted to invite you to Andaz Seoul Gangnam on November 10th for the upcoming edition of the Luxury Committee, organized in partnership with Luxury Business Group and with the kind support of Andaz Seoul Gangnam.

For this edition, we are honored to welcome Ms. Marie ROSENSTIEHL-RUSSO, Worldwide Fine Fragrance Design Director & Olfactive Strategist at L’Oréal Group, who will share her insights on the theme:
“Adapting to a Changing World: How Unprecedented Challenges Are Shaping the Future of Luxury Fragrance Creation.”

The world of luxury fragrance is evolving faster than ever. From new consumer mindsets to shifting cultural codes and the rise of digital influence, every aspect of creation is being redefined.

In this session, Ms. Rosenstiehl-Russo will explore how these unprecedented global challenges are pushing us to rethink the way we create.

ABOUT THE SPEAKER

Ms. Marie ROSENSTIEHL-RUSSO

Worldwide Fine Fragrance Design Director & Olfactive Strategist Cultivating Emotional Connections and Market Leadership through Innovative Scent Creation

Marie Rosenstiehl-Russo, a highly accomplished leader, with over 20 years of dedicated fine fragrance experience at the L’Oréal Group. From a young age, an innate sensitivity to scents allowed her to effortlessly discern ingredients and compositions, transforming a personal passion into an influential professional journey. She expertly navigates the complex world of perfumery, asserting that fragrance is far more than just a product.

It's a true life companion, profoundly connecting us to ourselves and to others, and directly linked to our memories and emotions.

Her career trajectory blends rigorous scientific foundation with strategic creative vision. After a science baccalaureate, Marie completed four years of university chemistry, specializing in organic chemistry, including two years of perfumery courses. This robust technical background solidified during an apprenticeship in olfactive and analytical quality control at the YSL factory. Recognizing the need for a comprehensive market perspective, she further pursued a marketing degree, completing a fragrance design internship at Firmenich before bringing her expertise to L’Oréal. This strategic transition from supplier to customer granted her an unparalleled, end-to-end global vision, from market trends and olfactive creation to product development and successful market launch.

As Worldwide Fine Fragrance Design Director, Marie expertly leverages her profound understanding of both the art and science of perfumery to craft innovative olfactive experiences. She excels at translating consumer desires and market trends into captivating scents that resonate deeply, maximizing brand value and forging lasting emotional connections with consumers globally. 

Following a successful career in Paris, she recently assumed a pivotal mission in Asia. Based in Seoul, a dynamic hub renowned for pioneering innovation, she actively deepens L’Oréal’s olfactive understanding and decodes regional specificities. Her focus involves meticulously tailoring fragrance strategies to seize unique opportunities within this strategic, yet complex and challenging market. Her leadership is now crucial in navigating the nuances of Asian consumer preferences and cultural specificities, driving fragrance innovation and market penetration, and capturing emerging trends at their inception.

AGENDA

16:30 - 17:00 | Welcome & Canapé Reception

17:00 - 17:05 | Introduction - Mr. Daniel MAYRAN, Chairman & CEO of Luxury Business Group

17:05 - 17:45 | < Adapting to a Changing World: How Unprecedented Challenges Are Shaping the Future of Luxury Fragrance Creation >
- Ms. Marie ROSENSTIEHL-RUSSO, Worldwide Fine Fragrance Design Director & Olfactive Strategist at L’Oréal Group

17:45 - 18:00 | Q&A

18:00 - 18:30 | Networking & Closing

PRACTICAL INFORMATION

TITLE | FKCCI Luxury Committee – Adapting to a Changing World: How Unprecedented Challenges Are Shaping the Future of Luxury Fragrance Creation
PARTNER | Luxury Business Group
SPONSOR | Andaz Seoul Gangnam
DATE | Monday, November 10th, 2025
TIME | 4:30 PM – 6:30 PM (KST)
VENUE | Studio I (B2), Andaz Seoul Gangnam (Google maps, Naver maps) 854 nhyeon-ro, Gangnam District, Seoul
FEES | Free - Thanks to the kind support of Andaz Seoul Gangnam
LANGUAGE | English
PARTICIPANTS | FKCCI Members only