[Webinar] How to adapt your digital strategy to the new normal?

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Let's get some insights on consumption behaviors change and Trends from the pandemic in Korea!

The prolonged COVID-19 situation impacted many parts of our lives and caused changes in every aspect, including our economy, the way we interact with each other, or how we spend our time and enjoy ourselves. To cope with the prolonged situation, Koreans adapted and new trends emerged to enjoy time indoors with a pick of online activities and services.
As people spend more time online, Digital Marketing is now more important than ever, and brands need to evaluate their service and activity to see if they meet the new consumer expectations fitting to the new normal trend. Whereas some of the changes that arose during the pandemic will quickly go back to the way they were before, some of the changes will prolong into the future and need to be understood.
Since the beginning of the COVID-19 crisis, Asiance has been studying the situation for our clients. In the event, Asiance’s digital experts will provide key data and content to explain the situation, changes in customer behaviorsnew trends in South Koreahow brands reacted to the situation as well as some insights to adapt your digital strategy.


17:00 – 17:10              Opening Remark

  • Mr. Cédric LEGRAND, Managing Director, FKCCI
  • Mr. Olivier MOUROUX, CEO, Asiance / Vice-President, FKCCI

17:10 – 17:40              Presentation

  • Ms. Gabi YOON, Consultant, Asiance

           -  Key behavioral changes in shopping and digital media during the pandemic
              in South Korea
           -  Overview of trends and changes in specific industries: Entertainment,
              Fashion & Beauty, Travel & Leisure
           -  Cases studies: brands reaction and adaptation


    17:40 – 18:00               Q&A

    • Ms. Yongjoo NAMKOONG, Digital Marketing Strategist, Asiance


    DATE                  Monday, September 28th 2020
    TIME                   5:00 PM - 6:00 PM
    VENUE               Online Platform (Zoom)
                               *Access link will be sent prior to the event.
    LANGUAGE       English


    PR&EVENT Team

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