La Chambre • Partenaires
FKCCI and Hoban Property Sign Strategic Partnership to Promote French Brands and Culture in Korea
The French Korean Chamber of Commerce and Industry (FKCCI) and Hoban Property Co., Ltd., operator of Avenue France, have signed a Memorandum of Understanding to establish a long-term strategic partnership promoting French brands, culture, gastronomy, lifestyle and business opportunities in Korea.
Through this agreement, both organizations will combine their expertise, resources and networks to strengthen the presence of French companies and brands in the Korean market while creating new opportunities for business development and consumer engagement.
At the heart of this partnership, the Maison France Festival will be jointly developed as an annual flagship event. Hosted at Avenue France, the festival will provide a dedicated platform for French brands to showcase their products, expertise and identity to Korean consumers through exhibitions, pop-up experiences, cultural activities and promotional campaigns.
Through this agreement, FKCCI and Avenue France reaffirm their shared ambition to support French businesses in Korea and further strengthen economic and cultural exchanges between France and Korea.
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