ICC Immersion – South Korea

Platform-L, 11, Eonju-ro 133-gil, Gangnam-gu, Seoul, Corée du Sud
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Langue(s) de l'événement
French / Korean

Tarif : Free


L'événement est terminé.

From February 1st to 3rd, come meet 15 French companies of the cultural sector!

ICC Immersion – South Korea

ICC Immersion - South Korea Program

Recent years have seen the Cultural and Creative Industries grow increasingly innovative and future-oriented through media such as webtoons, movies, dramas, video games, VR, performing arts, music, etc.; and become leaders of Korea and France’s economic growth. To answer the field’s rising challenges, the French Ministry of Culture, Ministry for Europe and Foreign Affairs, Ministry of Economics and Finance, and French government agency Business France launched the “ICC Immersion” Program, designed to help French ICC structures discover the vibrant Korean market.

Fifteen companies were selected to participate in the program and will meet with the public at contemporary art center Platform L, from February 1st to 3rd:

Albin Michel
Publishing, Webtoon
Albin Michel is an independent French publishing company founded in 1902. From the very beginning, it has been publishing worldwide famous authors of literature such as Romain Rolland, Mary Higgins Clark, Amélie Nothomb, Stephen King, Bernard Weber, and Maxime Chattam. In 2023, Albin Michel is launching its Webtoon/KBooks imprint, to propose to the young Adult public a large range of stories coming from the Webtoon universe.

Beyond stories
Webtoon, IP Extension
Beyond Stories is a creative studio based on Reunion Island specializing in book adaptation and Intellectual Property (IPs) development. Beyond Stories holds the rights to several books written by Reunionese authors and works together with them to adapt their stories and develop their IPs.

Cultural Heritage, XR
Based on a unique virtual reality cultural experience, this comprehensive project targets a wide audience, and enables their visitors to virtually explore and experience -in space and in real time- the heritage resources of a city or a district.

France Muséums Développement
Museology, Cultural Heritage, Cultural Engineering
France Muséums assists museums and heritage sites in their transformation by mobilizing, in France and abroad, a unique know-how and network. Their story began in 2007 with an extraordinary collective adventure: the birth of the first universal museum of the 21st century in the Arab world, the Louvre Abu Dhabi.

Hatinh Interactive
Game, Web3, Marketing
Deeptech Startup founded in 2020, created and supported by experts in the video game industry, Hatinh Intelligence develops a market intelligence solution dedicated to Web3 games and to influencers and content creators.

Museology, Cultural Heritage, AR
Histovery has been developing the “HistoPad”, an augmented visit on a digital tablet since 2013. The “HistoPad” enables the general public to rediscover the wealth of cultural heritage via interactive technologies which are spectacular and accessible to all.

Game, VR
Paris-based VR video game development studio founded in 2017, Ikimasho released their first game, “Star Shaman”, in 2020 and won two Raindance nominations (Best Debut and Best Music). They are currently working with Sony Interactive Entertainment on their second game “Tiger Blade”, which is an homage to Korean action cinema and is a launch title for Sony’s new VR headset, the PlayStation VR 2.

InCahoots Production
Museology, Cultural Heritage, VR
Created in 2019 by Justine Llorca, the stakes carried by InCahoots Production come from an issue encountered by Justine daily. Although she is an art history and heritage buildings lover, by being in a wheelchair she is often forced to remain on the ground floor during her visits. The company produces virtual and interactive tours for cultural monuments, thanks to immersive technologies, in order to make them accessible for all.

Lucid Realities
Museology, Cultural Heritage, XR
Lucid Realities is an immersive and interactive production and distribution company based in Paris, co-founded by Chloé Jarry and François Bertrand. The projects powered by Lucid Realities are designed to foreshadow the future of the XR industry and innovate ways to produce and distribute XR experiences.

Webtoon, Graphic Design
The core of MAKMA’s activity lies in all the professions related to the creation and adaptation (transformation from one language to another while updating graphic elements) of comics, physical and digital Faced with demand, two services have recently been set up: printoonisation and webtoonisation.

Museum Experts - Beaux Arts & Cie
Museology, Cultural Heritage, Cultural Engineering, XR
Beaux Arts Consulting is a cultural engineering agency that supports cultural actors, companies and institutions in their innovation and artistic strategies in France and abroad.

Philharmonie des enfants
Cultural Engineering, Music, Cultural Heritage, Museology
The Children's Philharmonie is a new play area dedicated to the discovery of sound and music for children aged 4 to 10. This new permanent place of 1000m² opened its doors in September 2021 on the first floor of the Philharmonie de Paris and welcomes audiences from all walks of life in a family, school or association setting. This inter-generational course is thought of as a vector of socialization in which children and adults are encouraged to cooperate and interact.

Music, NFT
Pianity is a music NFT platform – built on environmentally-conscious Arweave technology — where musicians and their community gather to create, sell, buy and collect songs in limited editions. Pianity’s pioneering approach, which includes free listening for all, enables deeper connections between artists and their audience.

XR, NFT, Metaverse, Performances, Events
The activity is based on the production of solutions and contents in virtual reality and augmented reality. Since 2015, VRTUOZ have been developing the VRTUOZ platform, which allows users to be gathered as avatars in immersive content and to interact in real time. They work with artists, their fan communities, and performing arts companies to respond to the specific needs of the sector.

WTPL Music
Music, Digital Solution, Sync
WTPL Music is a music rights management company evolving in an ecosystem allowing synergies with music publishing, phonographic production, audiovisual post-production, and placement of recorded music (Cinema, TV, Series, Platforms, Video Games , Advertising, etc.).




From February 1st to 3rd, the public will be able to partake in conferences and roundtables, and to discover several cultural and creative industries-themed demonstration booths and exhibition spaces. Subjects such as innovation, the cultural sector, and the future of the field, will be discussed over the three days of the event.


WEDNESDAY, FEBRUARY 1st - #Museology

9:30 am - 10:00 am | Welcome coffee.

10:00 am - 10:30 am | Opening remarks by His Excellency, Mr. Philippe Lefort, Ambassador of France, and Mr. Hyunrae Jo, President of KOCCA.

10:30 am - 11:00 am | Keynote: Curating the Future.

  • Speaker: Daehyung Lee, Founder and CEO - Hzone Art

11:00 am - 12:30 pm | Round Table: Immersion, gamification and storytelling: what innovations for museums and visitors?

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Bruno de Sa Moreira, Co-Founder and CEO - Histovery
    Daniel Kapelian, Creative Director and Partner - OMA Space
    Sébastien Cotte, Digital Manager - France Muséums
    Seungjae Yoo, Culture Director - T Monet

12:30 pm - 2:00 pm | Lunch cocktail.

2:00 pm - 2:30 pm | Keynote: Traditional Art meets Emerging Technologies.

  • Speaker: Cooper Sanghyun Yoo, Creative Technical Director, and Professor - Seokyeong University

2:30 pm - 4:00 pm | Round Table: Edu-tainment, smart leisures and new sensorial exhibition spaces.

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Joohee Kim, Director - UNQP, and Producer - Centre Pompidou in Korea
    Louis Hong, PhD, and CEO - GNC Media
    Méliné Kéloglanian, Deputy Director - Philharmonie des Enfants, Philharmonie de Paris
    Pierre Reinisch, Head of International Development - Beaux Arts & Cie

4:00 pm - 4:15 pm | Coffee break.

4:15 pm - 5:45 pm | Round Table: How digital tourism and creative contents can broaden the access to our cultural heritages?

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Ho An, Director of the Digital Heritage Team - Cultural Heritage Administration
    Jeongseok Yang, Professor - Suwon University
    Jérôme Duval, Founder and CEO - Dreamcities
    Justine Llorca, Founder and Director - InCahoots Production
    Kijeong Jeong, Director of Digital Marketing - Korea Tourism Organization

5:45 pm - 7:00 pm | Cocktail.


THURSDAY, FEBRUARY 2nd - #Music #Webtoon

9:30 am - 10:00 am | Welcome coffee.

10:00 am - 10:30 am | Keynote: • The Hip Hype Reality of the South Korean Music Market.

  • Speaker: Bernie Cho, President - DSFB Kollective

10:30 am - 12:00 pm | Round Table: Music industry transformations: a long-lasting model in constant evolution?

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Dahae Chung, Director, International Affairs Office - KOMCA
    Jake Lee, President - Leeway
    Hyowon Chung, CEO - Amplified Music
    Kevin Primicerio, Co-founder and CEO - Pianity
    Xavier Collin, CEO - WTPL Music

12:00 pm - 1:30 pm | Lunch cocktail

1:30 pm - 2:00 pm | Keynote: The Evolution of Storytelling in the Digital Era.

  • Speaker: Dongeun Lee, Professor - Catholic University

2:00 pm - 3:30 pm | Round table: Webtoon global strategies: innovation for paper and digital edition.

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Clémence Deleuze, Editor - Albin Michel
    Kyoungchal Han, Webtoon Artist
    Stephan Boschat, Co-Founder and CEO - Makma
    Woody, Webtoon Producer and CEO - Kenaz

3:30 pm - 3:45 pm | Coffee break.

3:45 pm - 5:15 pm | Round Table: Webtoon, digital contents creation and transmedia storytelling.

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Hyechung Eun, CEO - Tory Coms
    Sun Toucoula, Founder, CEO and Producer - Beyond stories
    Yongcheol Lee, Museum Team Leader - KOMACON

5:15 pm - 6:30 pm | Cocktail.


FRIDAY, FEBRUARY 3rd - #Metaverse #LivePerformance #VR

9:30 am - 10:00 am | Welcome coffee.

10:00 am - 10:30 am | Keynote: Culture as a value creator in the era of digital.

  • Speaker: Pierre Joo, Managing Director Korea - Korelya Capital

10:30 am - 12:00 pm | Round Table: Metaverse: where are the business opportunities?

1. Metaverse & Gaming

  • Moderator: Juliana Lee, Founder and CEO - Juliana Lee & Partners Co. Ltd
  • Speakers:
    Annette Lee - Lead of Global Business Development - Naver Z
    Philippe Dao, Co-Founder and CEO - Hatinh Intelligence
    Sehyoung Oh, Department Manager in NPlatform Business Dept. - Nexon Korea

2. Metaverse & BtoB

  • Moderator: Sonia Chaieb, Business Development Department Manager - FKCCI, French Korean Chamber of Commerce and Industry
  • Speakers:
    Cedric Chane, CEO - Aptero
    Dillon Seo, Managing Director, Country Manager - DTCP Korea
    Jay Jangwoo Lee, Ph.D, and Chief Metaverse Officer - Metaverse Imagine Lab

12:00 pm - 1:30 pm | Lunch cocktail

1:30 pm - 3:00 pm | Round Table: Online and Metaverse platforms: renewing artistic and musical performances.

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Gildas Dussauze, Founder and CEO - VRTUOZ
    Michael Myunghyun Baeg, CEO - STAYGE Labs
    Seunghwan Lee, Head of DX, DX Business Division - LocusX
    Soojin Lim, Managing director - WellDataSystem, Inc. (Ncloud24)

3:00 pm - 3:15 pm | Coffee break.

3:15 pm - 4:45 pm | Round Table: Challenges of virtual reality: creation, production and distribution.

  • Moderator: Pauline Brouard, PhD Student and Lecturer - Sorbonne University
  • Speakers:
    Alexandre Roux, Head of Distribution - Lucid Realities
    Jay Kim, Producer - GiiÖii, and Curator - BIFAN
    Minhyuk Che, Metaverse Contents, Immersive Producer and VR Film Director - SK Telecom
    Yann Suquet, Co-Founder and CEO - Ikimasho

4:45 pm - 5:15 pm | Keynote: Changes in the visual arts market brought about by immersive content technology.

  • Speaker: Sean Lee, CEO - D’strict

5:15 pm - 6:30 pm | Cocktail.


* Demonstration booths and exhibition spaces will be open all day to visitors.


Register TO THE EVENT for free




Useful Information

Date: From February 1st (Wed.) to February 3rd (Friday).

Language: French / Korean

Venue: Platform-L 

Register to the event here

Register to the conferences here


* Places are limited. Attendance will be on a first-come first-served basis.




Jean-Romain MICOL, audiovisual attaché : Jean-romain.micol(@)kr.ambafrance-culture.org / +82 2 317 8510

Jiyoung YANG, audiovisual project manager : Jiyoung.yang(@)kr.ambafrance-culture.org / +82 2 317 8511


Register TO THE EVENT for free


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