Evènements  •  Foire & Salon

Seoul Food & Hotel 2024

KINTEX, 217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, Corée du Sud
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FKCCI welcomes 8 French F&B and hospitality companies to showcase their products and French Excellence to Korea and the World!

Join us from June 11th to 14th at the iconic FKCCI French Pavilion at Seoul Food & Hotel 2024, Korea's largest international F&B and hospitality exhibition. With more than 42,000 visitors in 2023, the exhibition serves as a vital business hub for Korean buyers and industry experts to source premium goods and view global industry trends across various sectors.  

This year, the FKCCI and its F&B Committee will host 8 French companies at its emblematic French Pavilion! Sponsored by Lina's Korea, the French Pavilion will feature top-tier French companies, artisans, and culinary experts, presenting a selection of premium products that reflect France’s rich gastronomic heritage and cutting-edge food technologies. 

Notable exhibitors at the FKCCI French Pavilion include:

  • France Gourmet, renowned for its high-quality gourmet food products
  • Taffin, a leader in fine French delicacies
  • Cafés Richard, famous for its exceptional coffee blends
  • Agro'novae, innovators in agricultural products and solutions
  • Nutrisens, specializing in nutrition and dietary products
  • Le Bulotier, experts in seafood delicacies
  • Nutriearth, providers of sustainable food solutions
  • Lactalis, a global leader in dairy products

With its 90 m2 and prime location, this will serve as a platform to shine the light on French culture and excellence. At this major international fair, visitors will have the opportunity to engage with these French exhibitors, experiencing firsthand the quality and innovation that France brings to the global food and hospitality industry. Explore the French Pavilion at Seoul Food & Hotel 2024 for the best of French cuisine, beverages, and hospitality solutions, networking with industry leaders, and discovering business opportunities!

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Korea shows a growing interest for French F&B products, notably with an export growth rate of 61,8% from 2017 to 2022, solidifying its position as a key market for French agri-food exports. Indeed, France remains a top exporter to Korea, particularly in wines, maintaining its leading supplier status with exports reaching €193.5 million and notable growth sustained by the introduction of lesser-known appellations and sparkling wines. In spirits, it ranks fourth with €15.5 million, witnessing increasing demand due to evolving tastes and Western influence, especially in mixology. Additionally, France stands as the third-largest dairy supplier by value, contributing €114.5 million, driven by lifestyle changes and strong demand for specialty cheeses. Despite ranking 12th in meat exports, France sees opportunities in Korea in lean meats, small portion sizes, and meat-based snacks.

The Korean F&B market has undergone improvements in its regulations, opening an array of business opportunities for French products. For instance, in December 2023, the ban on French beef imports was lifted by the National Assembly following FKCCI and the French Embassy’s concerted advocacy efforts. Also, in September 2023, recent amendments made to the Food Hygiene Act now allow the sale of subdivided cheese at department stores and supermarkets, aligning with consumers' evolving preferences for experimenting with diverse varieties of cheeses.



Date | 11(Tue) - 14(Fri) June 2024

Venue | KINTEX (217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do)

Contact | Moon Sunju, Business Development Project Manager

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