[Webinar] Helping companies and leaders navigate a fearful environment

Mr. Pierre GIACOMETTI

With a double expertise, opinion analysis and communication consultancy, Pierre Giacometti is a renowned expert in public opinion issues in Europe. Pierre Giacometti is a graduate of the Institut d’études politiques de Paris. He began his career at BVA in 1985, became Director of Political Studies in 1986 and was appointed Executive Director in 1990, taking over the management of the Opinion-Institution-Media Department.

In 1995, he joined the Ipsos Group as CEO of Ipsos Public Affairs and in 2000 became co-CEO of Ipsos France.

Between 2002 and 2007 he was indeed Nicolas Sarkozy’s main pollster and part of his strategic team, helping him become French President. During Nicolas Sarkozy’s presidency, Pierre Giacometti was one of his key advisors as far as opinion and communication strategy is concerned. He also worked for the Prime Minister and several key ministries. Pierre has been involved in political advice in many countries such as Italy, Spain, Greece, Morocco, The Ivory Coast, Mexico and the U.S.

In 2008, together with Alain Péron, Deputy Managing Director of Ipsos France, he left Ipsos to create NO COM, a consulting company specialized in opinion and communication strategy. Both were moved by two strong convictions: first, public sentiment understanding is essential, not only to political strategy but to business strategy as well; second, for large corporations, being disconnected from public opinion, or misunderstanding it, is a reputational and an economic risk.

As Chairman of No Com he uses his expertise in opinion and political understanding to advise leaders in private and public corporations as well as key political players. Today, No Com works for a number of companies and CEO, helping them reinforce their opinion leaders’ network and set up their communication strategy. Pierre Giacometti is also a faculty member of the Institut d’études politiques de Paris.