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L'Oréal Korea and Lotte partner to work on sustainability and ESG

L'Oréal Korea and Lotte partner to work on sustainability and ESG

L'Oréal Korea and Lotte Department Store will be joining their expertise of beauty and retail to develop ESG-conscious campaigns.

As concerns about sustainability and ESG are raising worldwide, L'Oréal Korea and Korean conglomerate Lotte Department Store decided to partner and work hand-in-hand on these subjects.

For several years now, L'Oréal and its Seoul branch have been making efforts toward designing eco-friendly products, launching multi-brand recycling campaigns, and generally bringing solutions to ESG issues. On top of its now-enriched expertise in beauty, the French flagship cosmetics brand will be able to count on Lotte and its understanding of retail. In the future, both groups indeed plan on furthering their efforts and creating jointly a powerful campaign aiming at impacting positively the local environment and communities.

First steps of this brand-new collaboration include the promotion of ecofriendly products, the launch of an upcycling art campaign, and the support of disabled artists. Other actions should however take place in the future, as L'Oréal Korea and Lotte Department Store already wish to keep developing their partnership in the months and years to come.

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