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HRD Training Tuesday: Working with MZ - (2) Talent Attraction & Employer Branding

Le 2 mai 2023 de 14h00 à 17h00 (UTC+9)

KGCCI Seminar Room, 7F Shinwon Plaza,, 85 Dokseodang-ro, Yongsan-gu, Seoul

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Tarif : [KGCCI/FKCCI/AustCham] 60,000 KRW (25% DC, Excl. VAT)
[Non-members] 80,000 KRW (Excl. VAT)

*Cancellation after 27 April (Thursday) 6pm or no-show will not be refunded.

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Discover ways to work with a multi-genrerational workforce through a seminar by Gordon Dudley, CEO/Founder of RDI Worldwide!

HRD Training Tuesday: Working with MZ - (2) Talent Attraction & Employer Branding

FKCCI, KGCCI and AustCham cordially invite you to another series of "HRD Training Tuesday" seminar on working with Millennials and GenZ. The second part will be held under the theme of "Talent Attraction & Employer Branding," animated by Gordon Dudley, CEO/Founder of RDI Worldwide on Tuesday, May 2^nd.

Desingned for anyone who are either business leaders or HR managers who want to attract Gen Z talent, the seminar will provide an in-depth understanding of Gen Z, their values, interests, and expectations from an employer, participants will learn:

Effective talent attraction and recruitment pipeline strategies for Gen Z, including building an authentic employer brand, leveraging social media, offering flexible work arrangements, and creating engaging job descriptions
Why What and How of employer branding and how to develop an effective employer branding strategy, and how to measure success using recruitment metrics

* The first part, HRD Training Tuesday: Working with MZ - (1) Engagement in the Workplace, will take place the week before on 25 April 2023.

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Workshop Outline

Working with Gen Z: Talent Attraction and Employer Branding

Gen Z is the newest generation to enter the workforce, and they bring unique skills, attitudes, and expectations that require organisations to adapt their recruitment and retention strategies. This generation of talent will make up a significant portion of the global workforce in the coming years, and companies that fail to attract and retain them risk losing out on a valuable talent pool. Organisations that successfully recruit and retain Gen Z talent will be better positioned to innovate, compete, and thrive in the changing landscape of work.

1. Understanding Gen Z

Who are Gen Z and what sets them apart from other generations?
What are their values, interests, and expectations from an employer?
What motivates them and what do they look for in a job?

2. Talent attraction and recruitment strategies for Gen Z

Building an authentic employer brand
Leveraging social media and digital platforms
Creating engaging content and job descriptions
Offering flexible work arrangements and development opportunities
Establishing a diverse and inclusive workplace culture
Leveraging employee referrals and campus recruiting

3. Employer branding

What is employer branding and why is it important?
How to develop an effective employer branding strategy
Case studies and examples of successful employer branding campaigns

4. Recruitment metrics and measuring success

What metrics should you track to measure the success of your recruitment and employer branding efforts?
How to analyse and interpret recruitment data
Best practices for continuous improvement