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Accor introduces Emblems Collection – a portfolio of unique luxury hotels

Accor is delighted to introduce Emblems Collection, a unique global portfolio of boutique hotels and luxurious resorts. Emblems Collection is launching with a flagship hotel slated to open in December 2022 in Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province.

 

“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish,” said Sébastien Bazin, Chairman & CEO, Accor.

 

Emblems Collection will feature unique hotels that are ‘emblematic’ of their designers, demographics or destinations. The brand’s hotels will include 64 outstanding suites and two ballrooms, swimming pool, spa and fitness area, bars, lounges and restaurants. Hotels and resorts joining the Emblems Collection will fall into three categories: Emblems Collection Heritage, Emblems Collection Retreat, and Emblems Collection Signature.

 

The Emblems Collection brand is designed with the needs of independent and boutique hotel owners in mind and will encourage its hotels to retain their unique identities, which is important to hoteliers who have invested in creating a certain style for their hotel and/or market.

 

With a plan to grow the collection to 60 properties by 2030, Accor is actively seeking new properties to be part of Emblems Collection in targeted destinations across the globe, Paris and Prague being the candidates for Emblems Collection Heritage or Emblems Collection Signature.

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