MS. JACKSON to host he first Asian exhibition of ‘Beyond the Road’ in Seoul

MS. JACKSON, an immersive and metaverse content producer, will host the 360° emotional experience exhibition "Beyond the Road" at The Hyundai Seoul ALT.1 from July 23 to November 28 for the first time in Asia.

‘Beyond the Road’ is a surreal immersive exhibition co-organized by James Lavelle from famous British electronic band UNKLE, world-renowned creative producer Colin Nightingale, and creative director Stephen Dobbie. The experience is meant to stimulate senses such as vision, hearing, touch, smell and spatial perception.

The exhibition has been unveiled in 2019 at the Saatchi Gallery in London and will be introduced for the first time to an Asian audience in Seoul this year. 'Beyond Road-Seoul 2021' will be Korea's first multi-sensory immersion exhibition.

Famous artists from various fields, including film, installation art, lighting, and sound will participate in the exhibition to offer a surreal multi-sensor experience exhibition combining visual art, sound, lighting, and fragrance.

Edited versions of tracks from UNKLE’s albums 'The Road: Part I' and 'The Road: Part II’  will offer different musical experience in each space. Global artists such as film director Danny Boyle, Alfonso Cuaron, and perfume designer Azizi Glasser will participate as well to provide a variety of sensory experiences.

Audiences will be able to freely tour the 33 spaces 360° and experience fantastic sounds, music, immersive videos and visual effects thanks to some 100 speakers and various lightings.

More info on their Instagram account: 

Ticket booking here: 


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