The exhibition "Maggie de Montmartre" will be held at the Galerie GAIA

Maggie de Montmartre, the beloved character by Parisians, is opening its first Seoul exhibition with Galerie GAIA.

Created in 2015 by her originator/illustrator Sarah Lefèvre, Maggie de Montmartre (“Maggie from Montmartre”) was born in the Montmartre quarter of Paris, the young and lively quarter full of beautiful streets, local restaurants and bars. Maggie is a young woman in her 30’s with a very round figure, wearing large glasses, red lipstick and a black dress. She is a laid back, go-happy person who loves to eat, drink, sleep and watch television. As a young Parisian, Maggie is very interested in political and social issues: she enjoys expressing her thoughts around these issues in the most humorous and candid way. Her role models are pacifist icons such as Mahatma Gandhi, Albert Einstein, and French statesman Aristide Briand. She touches on social issues with her own personality and humor, and hopes to spread a positive message as well as to put a smile on the viewer’s face. 

Maggie de Montmartre has held numerous installation projects, such as Le Collectif 18 (Paris, 2020), IME Centre Robert Doisneau (Paris, 2019) and now the streets of Montmartre (2019) as an ongoing street art project. The character is very well loved by its locals, hosting its first exhibitions in bars (Café Burq, January 2019) and offices. (Ad’hoc Presse Agence RP, April 2019) Maggie de Montmartre is currently featured in a Montmartre local quarterly magazine Montmartre à la Une in a permanent column. Following its successful first exhibition in January 2020, the second Seoul exhibition will be presenting the never-ending expanded world of the character, featuring the “COVID-19” series produced during the Parisian lockdown (“confinement” in French) from March to May 2020, with the “Kung-Fu” series which portray the artist’s meditative purpose and her passion for sports. The exhibition will also include a selection of Maggie de Montmartre’s core digital drawing series and a selection of posters and storyboards, as well as a package of sketches of current ongoing series and future projects to come. From December 1st to January 18th, Maggie de Montmartre will be featured in digital screen ads in commercial hotspots of Seoul: Gwanghwamun, Jongro, Dongdaemun, Itaewon and Gangnam. 

About the Artist 

Sarah Lefèvre (b.1987) is an illustrator based in the Montmartre quarter of Paris, France. After studying in graphic arts, cultural mediation and art market/business, she has since decided to pursue her new goal as an artist. In the summer of 2015, Lefèvre created a fictional character Maggie de Montmartre, which started off from a simple doodling with her friends at her favorite local bar. Whilst dressing up this fictional character in tiny bikinis and exaggerating her figure and facial expression, she came up with the name Maggie de Montmartre. She projects some of her own personality and some elements she has always been envious of into Maggie’s making, and she shows great affection for the character as to considering Maggie as her “child”. Since her debut exhibition in January 2019, Lefèvre is currently working on several ongoing projects in various platforms. In 2020, she opened her own wine bar in Montmartre with her partner and now continues her activities as an artist as well as a young businesswoman. 


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