Actus des entreprises Cosmétique - Bien-être - parfum
FKCCI welcomes Made By Me in its business center
The business center of the French-Korean Chamber of Commerce and Industry is expanding and welcomes the new French beauty brand: Made By Me!
More and more French companies settle in South Korea as the country is an attractive but challenging economic destination with an innovative market and curious consumers. We recently welcomed the new indie fragrance brand, Made By Me, into the French-Korean business community. The brand decided to settle locally through FKCCI Business Center’s services which provide one-stop solution with business structure creation, domiciliation, and other support services to smoothly succeed their implantation. With the arrival of Made By Me, FKCCI business centers now counts 28 hosted companies! Let’s discover together their brand!
Innovation in perfume
Made By Me, a new indie fragrance brand, has created luxurious fragrances and has turned them into solid colored perfumes to enable personalization.
By designing perfume palettes, Made By Me offers a selection of perfumes that really work together to help anyone create their own perfume signature by layering these beautiful compositions. The colors make perfume visible, sharable, multisensorial but don’t stay on the skin. The formula is so soft words can barely describe it. And last but not least, these formulas are phthalates free and parabens free and the packaging is plastic free. With Made By Me, perfume is more than an accessory it becomes really personal, it will follow moods, agenda, it will express what the wearer really needs or wants to share. It can be innocence, sexiness, sharpness, it can tell the story of a voyage, become a bubble, a shield or nature itself, it can bring back memories or at the contrary draw a dreamt future.
Behind this innovation bridging makeup and fragrance, a renowned expert of the beauty and fragrance industry, Nathalie Duran former L’Oréal and Coty executive who contributed to the successes of brands such as Lancôme, Yves Saint Laurent, Giorgio Armani, Maison Margiela among many. Made By Me has developed its entire concept having Korean women in mind, desiring to give perfume a praised and unexpected sensoriality, keeping its powers intact, crafting it with great artist of the perfumery but bringing back intimacy and self-expression at the heart of its formulation. So a few weeks after its Parisian launch on March 8th (International Day of Women) Made By Me Korea branch is in Korea as a digital native brand on madebymeperfumes.com , providing advices to perfume personalization together with the offer of 5 products: The Nude Perfume palette of 5 perfumes around the theme Nude, All Over U Musk, Candid Blossom, Orange Fever, Blitz Fig and Musk Crush at 139 000 Wons or Duo palette to get familiar with this new gesture and to travel with it everywhere even in a mini bag.
It already has received a terrific welcome by the professional press :
“Made By Me, a new Indie beauty brand with solid, colored fragrances, ticks a lot of today’s important boxes. Personnalization? Check. Shareable? Check. Without parabens, phthalates or palstics? Check. Fun? Check also.” WWD
“A true breakthrough of French perfumery savoir-faire … Eau de Parfum under the form of very soft, silky and smooth compact cream textures (avoiding the inconveniences of spray or alcool) to enjoy applying with the fingertips” topNotes.
“By using make up codes, Made By Me hacks our senses and makes the invisible visible. You perfume yourself with your fingertips by combining colours to create your signature perfume, made to measure and in the mood of the day. #personnalization #experiential # ecoconscious” L’Observatoire Beauté.
