Luxury Business Institute Korea is launching an innovative e-movie learning solution: “Luxury Attitude Academy”

Luxury Business Institute Korea is launching an innovative e-movie learning solution: “Luxury Attitude Academy”,

the first internationally recognized certification program in the field of Luxury.


“Luxury Attitude Academy” is the most comprehensive online training program for luxury professionals and individuals aspiring to work in this sector in Korea.


Luxury Business Institute (hereinafter referred as ‘LBI’) Korea officially launched its cutting-edge pedagogical solution “Luxury Attitude Academy” during a press conference held on May 10th at the Grand Hyatt, Seoul.


Developed in partnership with INSEEC U., the internationally renowned French education group, this practical and comprehensive online solution consists of 12 learning sessions (3-month duration) blending fiction (30-minute drama) and education (interactive pedagogic modules).


Through a professional and immersive story-telling, each episode covers a specific topic related to the Excellence of Service and places the e-movie learners into real-life situations. Also, each episode features an exclusive interview with international industry experts sharing their insight on specific luxury service challenges. Upon completion of each learning modules and validation of 4 assignments, the e-movie learner becomes “Luxury Attitude” certified.


Successfully launched in several countries including France, UK or USA, Luxury Attitude Academy has been selected by Hotel Le Meurice, Porsche, Printemps, Nespresso or Air France among other prestigious companies.


As stated by Daniel Mayran, President of LBI Group, “in an ever-evolving luxury market where the clients’ expectations regarding the quality of service are always higher, I am very pleased of the launch of our e-movie learning program in Korea. This solution is based on LBI’s years of pedagogical expertise and reinforces our vision to continuously offer unique and creative training programs.”


According to Rachel Kwon, LBI Korea Vice President, “We believe that our e-movie learning program can significantly lower the entry barriers for trainees to master the luxury client experience. Our objective is to make this program the most used educative solution not only in retail or hospitality, but also in other service-related industries (automobile, banks, healthcare…) and even universities.




Presentation of Luxury Attitude Academy


Indeed, Luxury Attitude Academy encompasses the dimensions of services, communication & interpersonal skills as well as luxury client experience concepts. It has been specifically designed for the following audiences:


-    Businesses seeking to improve their client experience and business performances through excellence in Service.

-    Professionals seeking to boost their career by acquiring additional skills and expertise through experts’ insights and real-life situation analysis.

-       Students & job seekers looking to improve their chances of employment through a career-orientated program.   


As part of its philosophy, LBI Korea proposes, tailor-made learning approaches blending online and in class training to better answer the objectives of each audience.


Based in South Korea (2009) and China (2015), LBI supports luxury brands locally by providing consulting and training services through a wide range of customized solutions experts from customized training strategy to business strategy development, quality of service assessment and executive search services.


LBI portfolio is composed of over 40 brands including, Hermes, Burberry, Gucci, Bluebell, Richemont, Hyundai Motors and The Shilla Seoul.


For more information on Luxury Attitude Academy and registration, please visit the following link:





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