Renault Samsung Motors expands its online sales and customer services

Following the recent expansion of its online sales service, Renault Samsung Motors, the Korean unit of French carmaker Renault has been working on raising customer satisfaction by offering superior after-sales services.

Last month was released in Korea the carmaker’s online platform e-Showroom that allows customers to shop and make payments for its entire range of vehicles. It is now possible to browse car models and options in details, receive an estimate and pay deposit online to finally have the car delivered to the showroom of the buyer’s choice.

To sustain a high level of customer experience, Renault Samsung Motors also makes consistent investments in service quality. This led the company to achieve the top ranking in a user satisfaction survey in terms of sales service for 18 years in a row. The firm also took the top ranking in the agency Consumer Insight’s satisfaction survey for after-sales thanks to its highly trained workers and its ability to response quickly.

With currently 12 service centers under its direct management and 447 subcontracted service centers across the Korea, the group has clearly defined customer satisfaction as one of its core values.


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